Let Remarkable Shandong Products fill your New Year "shopping cart"

The top priority among the nine key tasks determined by the Central Economic Work Conference for 2025 is "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand." In Shandong, the primary position of boosting consumption has become crystal clear at the beginning of the new year.

On January 18th, the 19th day of the 12th lunar month, the "2025 Shandong Spring Festival - welcoming Consumption Season" was launched in Jinan. The event will be held across the 16 cities in the province and last until early March. During this period, various themed activities will be held in turn, including the Remarkable Shandong New Year Goods Fair, the Happy Lantern Festival - Shopping Carnival, characteristic fairs such as the Yellow River Fair, the "Friendly Shandong" New Year Celebration, and Dao Lang's concert in Jinan.

Whether it's food, drinks, entertainment, or daily necessities, Shandong is showing an all - out sincerity and a determined attitude this time. No matter where you are, how old you are, or what your preferences are, Shandong will use its strong production and supply capacity to fill your New Year's shopping cart with "Shandong Good Products."

Shandong, a province with a registered population and a permanent population both exceeding 100 million, has considerable consumption potential.

Last year, policies such as trade - in of consumer goods, upgrading of traditional consumption, and expansion of emerging consumption were introduced one after another. Consumption incentives penetrated every aspect of Shandong people's lives. Whether it was daily life activities like watching movies and tasting delicious food, or purchasing home appliances and cars, the diverse scenarios and real - money subsidies added a lot of joy of saving money to Shandong people's consumption memories in 2024. In particular, the trade - in policy was strong in intensity, wide in scope, and long - lasting, which became a key factor for many families to decide to "replace big - ticket items." Last year, Shandong focused on supporting the trade - in of consumer goods in 8 fields including automobiles and home appliances, driving sales of about 127 billion yuan, and nearly 5 million households in the province benefited from it.

Using subsidy incentives to boost consumption is not just about saving money for shopping and benefiting consumers. In 2024, every trade - in, replacement of small items with large ones, and substitution of inferior products with high - quality ones were aimed at the pursuit of an improved quality of life. While experiencing the satisfaction brought by material abundance and a prosperous market, we also fulfilled our longing for a better life.

Every consumption also turned into a small but fundamental driving force, helping to accelerate the operation of a complex and huge circular system. Last year, the regional GDP of Shandong Province was nearly 10 trillion yuan, an increase of 5.7%, which has been about 0.8 percentage points higher than the national average for three consecutive years. Among them, consumption played an important role as a "ballast stone" and "stabilizer." The total retail sales of consumer goods in the province reached 3.8 trillion yuan, an increase of 5%, becoming a strong and stable driving force for economic development.

Indeed, last year, it was that new electric vehicle we replaced, the air conditioner we bought for our parents, the meals and movies we had with friends in our spare time. Step by step, these formed the steps for Shandong to move towards the goal of a 10 - trillion - yuan regional GDP. This remarkable 10 - trillion - yuan "major project" cannot do without the efforts of each of us.
A straw shows which way the wind blows. Looking at the launch ceremony of the "2025 Shandong Spring Festival Consumption Season," there are three main impressions:

First, consumers are highly enthusiastic. Whether it was the main venue in Jinan or the consumption scenes shown through live connections with the five cities of Qingdao, Yantai, Jining, Rizhao, and Heze, everywhere was full of people. To a certain extent, this reflects the heat of the nearly two - month Spring Festival consumption season and even the Shandong consumer market in the new year.

Second, there will be more means, a wider scope, and stronger efforts to promote consumption. Judging from the information revealed in this event, in 2025, Shandong will organize activities throughout the year with four - season themes. Thousands of key consumption - promoting activities will be held during the Spring Festival, Summer, Autumn, and Winter consumption seasons. There will be themes every month, scenarios every week, activities every day, and every event will be wonderful, with a wide variety of consumption scenarios. During the event, Shandong will coordinate central, provincial, and municipal financial support, as well as discounts and concessions from financial institutions, commercial enterprises, manufacturing enterprises, and e - commerce platforms in the province, with support funds of about 9 billion yuan, making a generous investment to support consumption. By developing first - release economy, silver - haired economy, ice - and - snow economy, and platform economy, and improving the supply quality of culture and tourism, sports, accommodation, etc., Shandong will strive to create a strong atmosphere of "daring to consume, willing to consume, and enjoying consumption." In other words, consumers will feel more support for consumption.

Third, the interaction between consumption and industry is stronger. At the event site, not only online and offline sales terminals such as JD.com, Douyin, and Yinzuo introduced their consumption - promoting policies, but also manufacturing enterprises such as BYD and Haier. Facing consumers directly with preferential measures will help producers obtain real consumer demands from the market, thus further realizing the adjustment and optimization of the supply side. As a major manufacturing province, Shandong may gain new impetus from the close interaction between the consumption side and the production side time and time again, and usher in another opportunity for the transformation and upgrading of the manufacturing industry and high - quality development.

On Taidong Pedestrian Street in Qingdao, fashionable young people bustle about. At Nanshan International Ski Resort in Yantai, agile figures flash by. At the Canal Bazaar in Yulongwan, Taiping Town, Zoucheng City, the "Ocean Bazaar" in Chentuan Town, Donggang District, Rizhao City, and the Spring Festival Jianghu Bazaar in Jiahecheng, Heze, people, with the old and the young in tow, are selecting New Year's goods... Through these snapshots, what we see is the vibrant vitality of the Spring Festival and people's abundant blessings and expectations for the new year. Aren't these happy faces exactly the value and significance of our hard work?

(Source: Dazhong News Client)